Finding clients is the lifeblood of any print business. Even the best equipment won't generate profits without a steady stream of orders.
Method Classification
▸ Free Online
- Methods Count: 15 methods
- Budget: $0-20/month
- Effectiveness: Medium-High
▸ Paid Online
- Methods Count: 12 methods
- Budget: $80-800/month
- Effectiveness: High
▸ Offline Methods
- Methods Count: 10 methods
- Budget: $40-400/month
- Effectiveness: Medium
▸ B2B Sales
- Methods Count: 8 methods
- Budget: $20-200/month
- Effectiveness: Very High
▸ Partnerships
- Methods Count: 5 methods
- Budget: $0-120/month
- Effectiveness: High
Top 10 Free Methods
- Google My Business — ROI 1,500%, 2-4 weeks to results
- Instagram organic — ROI 800%, 3-6 months
- TikTok for youth market — ROI 600%, 2-8 weeks
- Facebook groups — ROI 400%, 1-3 months
- LinkedIn for B2B — ROI 700%, 2-4 months
- SEO optimization — ROI 320%, 3-6 months
- Email marketing — ROI 450%, 1-3 months
- YouTube channel — ROI 500%, 6-12 months
- Content marketing — ROI 380%, 4-8 months
- Pinterest for gifts — ROI 280%, 3-6 months
Top 5 Paid Methods
- Google Ads — ROI 350%, budget $200-600/month
- Facebook Ads — ROI 280%, budget $120-480/month
- LinkedIn Ads — ROI 420%, budget $120-480/month
- Retargeting — ROI 650%, budget $60-200/month
- YouTube Ads — ROI 250%, budget $80-320/month
B2B Strategies
- Cold calling: ROI 500%, effectiveness
- Email outreach: ROI 400%, effectiveness
- LinkedIn outreach: ROI 600%, effectiveness
- Direct visits: ROI 380%, effectiveness
Partnership Programs
- With designers: 15-25% commission structure
- With event agencies: Regular bulk orders
- With photo studios: Photo printing on merchandise
- With gift shops: Dropshipping model
Implementation Timeline
Month 1: Free methods (Google Business, Instagram, Facebook groups)
Month 2-3: Paid advertising (Google Ads, Facebook Ads)
Month 4-6: B2B sales and partnerships
Recommended channel mix: 40% online, 30% B2B, 20% partnerships, 10% offline.