The Ukrainian personalized products market is experiencing a real boom. According to our estimates, in 2026 the market volume will reach $180-220 million, which is 22-28% more than 2025.
Market Overview
▸ Market size (M$)
- 2024 actual: 142
- 2026 forecast: 205
- Growth: +44%
▸ Average check ($)
- 2024 actual: 28
- 2026 forecast: 33
- Growth: +18%
▸ Online share (%)
- 2024 actual: 35%
- 2026 forecast: 48%
- Growth: +13pp
Market Segments
- Clothing & accessories: 34% market share, +25% growth
- Corporate gifts: 22%, +18% growth
- Souvenirs & decor: 18%, +20% growth
- Children's products: 13%, +28% growth
- Sports merchandise: 8%, +32% growth
Customer Profiles
5 main customer groups identified:
- Young parents (26%): age 25-35, average order $45
- Corporate clients (23%): budget $150-2,500
- Online entrepreneurs (19%): orders $50-800
- Active consumers (18%): self-expression, gifts
- Youth (14%): blogger merch, accessories
Technology Trends
- DTF printing: 40% market share, versatility
- Sublimation: 25%, photo gifts
- UV DTF: 15%, printing on hard surfaces
Forecasts
Growth to $280-320 million by 2028 expected at 18-22% annually. Key drivers: digitalization, personalization, B2B segment development.