Selling custom print products on marketplaces provides access to millions of customers but requires understanding each platform's specifics.
Major Marketplace Overview
▸ Etsy
- Commission: 6.5% + 3%
- Audience: International handmade
- Best For: Premium custom products
▸ Amazon
- Commission: 8-15%
- Audience: Global mass market
- Best For: Print-on-demand
▸ eBay
- Commission: 10-13%
- Audience: International bargain hunters
- Best For: Auction-style or fixed price
▸ Facebook Marketplace
- Commission: 5%
- Audience: Local communities
- Best For: Local pickup sales
Listing Optimization
Title Structure
Primary keyword + benefits + emotional trigger
Example: "Custom T-Shirt | Personalized Gift | Your Design | Fast Processing"
SEO Keywords for Print Products
- custom t-shirt — 18,000 searches/month
- personalized mug — 12,000 searches/month
- photo gift — 8,500 searches/month
Professional Product Photography
Essential photo types:
- Main photo: white background, high resolution
- Detail shots: print quality close-ups
- Lifestyle photos: product in use
- Size guide: measurements and fit
Pricing Strategies
▸ Custom T-shirt
- Cost: $7-9
- Market Price: $15-25
- Profit Margin: 100-150%
▸ Photo mug
- Cost: $4-6
- Market Price: $12-18
- Profit Margin: 150-200%
▸ Canvas print
- Cost: $8-12
- Market Price: $25-45
- Profit Margin: 200-300%
Customer Review Management
Review generation strategy:
- Quality packaging with thank you note
- Follow-up message 3-5 days after delivery
- Offer discount for photo reviews
- Respond to negative reviews within 4 hours
Key Performance Metrics
- Click-through rate: 3-7%
- Conversion rate: 2-5%
- Average order value: $18-35
- Seller rating: 4.8+ stars
Success on marketplaces requires professional photography, SEO optimization, competitive pricing, and excellent customer service.